Industry:

Digital Marketing

Business Functions:

Content analysis for SEO and strategy development
Quick extraction of key website information for client presentations
Simplifying content-heavy website audits

Project Background:
Our client, a growing digital marketing agency, was struggling to manage and extract valuable insights from their vast website content. They needed an efficient solution to summarize lengthy pages and answer specific content-related queries without spending hours combing through the site manually.

Challenges:

Time-intensive process of manually summarizing website content
Difficulty in extracting precise answers to client queries from large volumes of text
Risk of overlooking essential details during manual reviews

Solutions:

Implemented Skimming AI’s Chat with Website tool to summarize website content efficiently.
Enabled the team to ask targeted questions and receive accurate, concise answers based on the content.
Streamlined the process of reviewing and analyzing large websites for critical insights.

Results:

Reduced content analysis time by over 50%.
Improved the accuracy and relevance of insights presented to clients.
Enhanced team productivity by eliminating repetitive, manual tasks.
Delivered better-informed SEO strategies and client recommendations.

Tech Stack:

Advanced natural language processing (NLP) algorithms